Peugeot, Fiat and Jeep’ owner Stellantis said on Tuesday that from 2029’ will invest €1 billion in the Mulhouse plant in eastern France to develop and produce three new Peugeot electric or hybrid models.
This move comes at a time when European automakers are grappling with weak demand, increased global competition and tariffs in China’. At the same time, Chinese brands such as BYD, MG Motor and Chery are also gaining a place in the market. Europe’'s growing EV marketThis encourages automakers to invest heavily in new technologies and more affordable models.
Announcement forms part of Stellantis’in announcement Broader strategy of 60 billion Euro’We aim to restore profitability in the next five years. This also confirms the site plans outlined by French President Emmanuel Macron ’ last month.
According to Stellantis’e, the new vehicles will include compact sedans and SUV’s, which means that Peugeot’'s car sales in Europe are about %It will strengthen its position in the market segment that makes up its 30’.
Stellantis believes that the new models will be compact sedans and SUV’s, and that Peugeot’'s European car sales will be %The ’ key segment, which makes up its 30“, said it would strengthen its presence in ”.
European automakers are facing increasing pressure as they transition to cleaner vehicles, while competing with increasingly popular Chinese brands, many of which offer lower-cost electric models.
Earlier this year, Stellantis CEO Antonio Filosa admitted that the company overestimated demand for electric vehicles. The group then recorded a depreciation of €22 billion in connection with EV investments and launched a strategic review.
Since then, Stellantis has introduced a new STLA One electric vehicle platform designed to reduce production costs and accelerate the development of new models.
The world's fourth-largest automaker is concentrating its resources on four of its 14 brands (Peugeot, Fiat, Jeep and Ram), while Europe has a production capacity in ’ that is equivalent to about 800,000 vehicles per year. %Reduces by 20.
The company is also expanding its cooperation with Chinese partners to strengthen sales in France, ’da and abroad. Chinese automaker Dongfeng recently signed a joint venture agreement with Stellantis covering its production, sales and engineering activities in Europe’.