Tag is: Republic of Portugal

Stickers, jerseys and beer: 2026 World Cup Portugal’e could win up to 945 million Euro’

by the Logistics TransportIn the the General Assembly

Although not the host country, Portugal can earn up to 945 million Euro’ from this income. 2026 FIFA World CupAccording to a study by the Portuguese Institute of Marketing Administration IPAM, which analyzes the potential impact of the tournament on the Portuguese economy.

The study points to a structural change in the economic model of football, arguing that its impact no longer depends on geography, but on the ability of fans, brands and media to amplify the event before, during and after the match.

The analysis, conducted by IPAM’'s Sports Marketing Research Unit, estimates an economic impact of between €378 million and €945 million, directly dependent on the performance of the Portuguese national team.

PortugalThe lowest estimate, which corresponds to the elimination of ’ in the group stage, is 378 million euros. With the team remaining in the last 16’, the impact in the mid-scenario could reach 561 million Euro’. If Portugal wins the tournament, it could reach 945 million Euro’.

According to the study, the projected growth is due to four main factors: higher purchasing power; the tournament is held in economically strong markets (United States, Canada and Mexico); World CupExpansion of ’ to 48 teams and 104 matches; and the consolidation of the digital economy as a new source of value.

IPAM’'s Sports Marketing Research Unit says the tournament could have the biggest impact ever on “Portugal’ in connection with a sporting event held outside the country.

Daniel Sá, managing director of IPAM, said in a statement that “Portugal does not need to host the World Cup’ to make a significant economic impact. What this study shows is that the value of football is no longer concentrated in the stadium or host country. Today, impact is being created through consumption, attention, digital interaction, and the ability of fans to grow effectiveness, ” said.

By comparison, the Euro 2016 won by Portugal’ generated an economic impact of €609 million. The research's maximum estimate for the 2026 World Cup’ exceeds this figure by more than 300 million Euro’.

World Cup spending can range from 40 to 3,500 euros per fan

The research also highlights “'s role as a new economic asset. An ordinary fan identified as “, the consumer of ”Ans, can earn between 40 and 70 euros during the tournament.

In contrast, fans with a high level of engagement, prioritizing digital, can spend up to 3,500 Euro’ through a combination of recurring consumption, multi-platform activity, social interaction and influence over other consumers.

Traditional consumption still accounts for the majority of the impact (approximately ), the digital component already has an estimated value thanks to publishing platforms, social media interaction, and user-generated content. Represents ’.

Household consumption, total impact By creating its ’, it is defined as the largest category, while with restaurants and food and beverage services and followed by advertising and media.

Broadcast and OTT platforms in the digital segment ’u, social media engagement %7’sini and “content economyPlatforms called ” also %He's making up his 6’.

According to the researchers, commercial cards and stickers (%5) and merchandising (%4) World Cup’ shows how “ mobilizes emotional and collectible economies” creates strong demand in certain segments and encourages instant purchases. the Bet (%6) is also identified as an important component, but is increasingly being integrated into wider entertainment and convenience consumption patterns.

Travel, on the other hand, is a measure of the total effect only. onstitutes ’; This reflects both the tournament's position outside Europe and the main conclusion that the economic benefits of the work no longer depend on physical participation.

Sá, “Football continues to create consumption, but growth increasingly depends on how that consumption is shared, interpreted, transformed into content, and amplified. Almost one in four euros generated by the World Cup’ now comes from digital, ” said.

In terms of IPAM, the 2026 World Cup also highlights strategic challenges for brands, media outlets and public authorities; These are the courses that will be valid when Portugal’ hosts the 2030 World Cup’.

The institute said that “Brands will need to move away from rigid planning models and invest in real-time activations. The media will need to combine television, broadcast and digital content. The wider economy can benefit not only through accommodation, retail and tourism, but also from new revenue streams linked to platforms, content creators and the attention economy, ” said.

The study also offers a broader course for the 2030 tournament: Hosting an event of this scale alone does not guarantee economic impact. The actual value will depend on how effectively it is activated before, during and after the competition.

Sá concluded his words as follows: “2026 World CupThose who know how to interpret the ’ will earn more than those who simply publish it. Perhaps this is the main result of the study: The value of the World Cup’ now lies not only in the event itself, but also in the way it is activated.”

Portugal's Meo wants €82 million from state over exclusion of Huawei 5G’

by the Logistics TransportIn the the General Assembly

Telecom operator Meo is suing the Portuguese state for €81.7 million in damages following the removal of Huawei equipment from Portuguese ’'s 5G networks, the newspaper Público reported on Monday.

The report includes the applications made on the Citius portal regarding the cases filed against the Public Prosecutor's Office and the State Law Center in ’ne, Lisbon Administrative Court on April 24.

Meo, part of the Altice Portugal portfolio, argues that ’ was harmed by ’'s “idari decisions by the Security Assessment Commission, which operates under the Supreme Council for Cyber Space Security, ”.

As a result, the company announced that “ was exposed to special and abnormal damage.

This is a decision that marks the ’ high risk of using equipment from suppliers outside the EU, NATO or OECD for national 5G network security, as agreed by the commission in the first half of 2023“ and first reported by the Lusa news agency.

The decision was implemented in cases where the legal framework of the country where the supplier is located allowed the government to implement “ control, intervention or pressure on the company's activities abroad.

The decision did not directly refer to any country or company, but Huawei was its main target both in Portugal’ and other European countries followed by similar exclusions.

As reported by ECO magazine, Huawei technology was widely used by Meo in building its 5G network, and the decision forced the company to overhaul that part of its operations.

Huawei filed an administrative lawsuit against the ’nde decision in the September 2023’te Lisbon Administrative Court. Nine months later, Lusa’ya, a spokesman for the Security Assessment Commission, said “ was following the judicial course of the case.

The decision has sparked criticism from the Portuguese ’'s telecommunications sector. November 2023’te Vodafone Portugal general manager Luís Lopes said that the Expresso’ya commission's move is more ’agresive“ than the measures implemented elsewhere in AB”, and therefore “ is not particularly well evaluated.

Miguel Almeida, managing director of NOS, May 2024’te APDC’nin 33. The Digital Business Congress reiterated this view at ’ and said the decision goes far beyond the implementation at “ Europe in terms of the diversity of network components covered by ’.