Italy’'s most famous automaker unveiled its first all-electric car on Monday, the €550,000 Ferrari Luce’, one of the most expensive EV’s on the market.
Ferrari president John Elkann presented the car to Italian President Sergio Mattarella’ on Tuesday, thinking it was worth visiting the Quirinale’. Social media was not affected.
In the days since its launch, the Italian ’da “, which means light ” and was designed with former Apple design chief Jony Ive, was compared to the Nissan Leaf and affordable Toyota on the internet.
In a widely shared post, the “New Ferrari Luce looks more like a budget Nissan or Toyota’ than a supercar. Ferrari shares trade in Milan %It's down to 7.8’e.
This accumulation was not limited to anonymous accounts.
Carlo Calenda, the former Italian minister of industry who once worked at Ferrari’, described Luce’ as an aesthetic and technological insult to all who loved “Ferrari’, and then used this moment to give a comprehensive verdict on John Elkann”'s record.
Calenda argues that Elkann’, who presides over both Ferrari’ye and the Agnelli family's holding company Exor’a, presides over the steady elimination of the industrial heritage of Italy’.
Auto parts manufacturer Magneti Marelli has been sold to private equity and is currently in Chapter 11’de bankruptcy. The robotics unit Comau was disposed of in 2024, and truck maker Iveco is also splitting up.
Fiat’ itself, as an autonomous Italian car brand, effectively ended its existence with the merger of Fiat Chrysler’in with Stellantis in 2021’. Exor is also in advanced talks to sell La Repubblica and La Stampa’, two of ’'s most prominent newspapers.
Ferrari’'s Formula One team has not won a world championship on the circuit since 2008.
It's not your grandfather's Ferrari’si.
At least Luce's going fast. Four electric motors, one on each wheel, produce more than 1,000 horsepower, reach speeds of 100 kilometers per hour in 2.5 seconds, and reach speeds of over 310 kilometers per hour.
It has a five-seater seat, a 600-liter trunk, and Ferrari promises that its voice does not sound like a washing machine: Instead of synthetically mimicking engine roar, the company spent five years developing an acoustic system that captures and amplifies the hum of engines.
Designed in collaboration with Ive’'s LoveFrom team, the smooth, glassy exterior marks a sharp departure from Ferrari’'s traditional muscular silhouette.
Ferrari, on the other hand, was not affected by online or otherwise noise.
Elkann told reporters at the Rome launch that “Ferrari Luce is not a response to the change, ” said. “This is a conscious decision, a decision to lead the next step with clarity and courage.”
Buyers can start placing orders on Monday, and deliveries are expected before the end of the year.
