{"id":3479,"date":"2026-06-11T11:00:07","date_gmt":"2026-06-11T08:00:07","guid":{"rendered":"https:\/\/www.lojistiknakliye.com\/?p=3479"},"modified":"2026-06-11T11:00:07","modified_gmt":"2026-06-11T08:00:07","slug":"cikartmalar-formalar-ve-bira-2026-dunya-kupasi-portekize-945-milyon-euroya-kadar-kazandirabilir","status":"publish","type":"post","link":"https:\/\/www.lojistiknakliye.com\/en\/cikartmalar-formalar-ve-bira-2026-dunya-kupasi-portekize-945-milyon-euroya-kadar-kazandirabilir\/","title":{"rendered":"Stickers, jerseys and beer: 2026 World Cup Portugal\u2019e could win up to 945 million Euro\u2019"},"content":{"rendered":"

Although not the host country, Portugal can earn up to 945 million Euro\u2019 from this income. 2026 FIFA World Cup<\/strong>According to a study by the Portuguese Institute of Marketing Administration IPAM, which analyzes the potential impact of the tournament on the Portuguese economy.<\/p>\n

The study points to a structural change in the economic model of football, arguing that its impact no longer depends on geography, but on the ability of fans, brands and media to amplify the event before, during and after the match.<\/p>\n

The analysis, conducted by IPAM\u2019's Sports Marketing Research Unit, estimates an economic impact of between \u20ac378 million and \u20ac945 million, directly dependent on the performance of the Portuguese national team.<\/p>\n

PortugalThe lowest estimate, which corresponds to the elimination of \u2019 in the group stage, is 378 million euros. With the team remaining in the last 16\u2019, the impact in the mid-scenario could reach 561 million Euro\u2019. If Portugal wins the tournament, it could reach 945 million Euro\u2019.<\/p>\n

According to the study, the projected growth is due to four main factors: higher purchasing power; the tournament is held in economically strong markets (United States, Canada and Mexico); World CupExpansion of \u2019 to 48 teams and 104 matches; and the consolidation of the digital economy as a new source of value.<\/p>\n

IPAM\u2019's Sports Marketing Research Unit says the tournament could have the biggest impact ever on \u201cPortugal\u2019 in connection with a sporting event held outside the country.<\/p>\n

Daniel S\u00e1, managing director of IPAM, said in a statement that \u201cPortugal does not need to host the World Cup\u2019 to make a significant economic impact. What this study shows is that the value of football is no longer concentrated in the stadium or host country. Today, impact is being created through consumption, attention, digital interaction, and the ability of fans to grow effectiveness, \u201d said.<\/p>\n

By comparison, the Euro 2016 won by Portugal\u2019 generated an economic impact of \u20ac609 million. The research's maximum estimate for the 2026 World Cup\u2019 exceeds this figure by more than 300 million Euro\u2019.<\/p>\n

World Cup spending can range from 40 to 3,500 euros per fan<\/b><\/p>\n

The research also highlights \u201c's role as a new economic asset. An ordinary fan identified as \u201c, the consumer of \u201dAns, can earn between 40 and 70 euros during the tournament.<\/p>\n

In contrast, fans with a high level of engagement, prioritizing digital, can spend up to 3,500 Euro\u2019 through a combination of recurring consumption, multi-platform activity, social interaction and influence over other consumers.<\/p>\n

Traditional consumption still accounts for the majority of the impact (approximately ), the digital component already has an estimated value thanks to publishing platforms, social media interaction, and user-generated content. Represents \u2019.<\/p>\n

Household consumption, total impact By creating its \u2019, it is defined as the largest category, while with restaurants and food and beverage services and followed by advertising and media.<\/p>\n

Broadcast and OTT platforms in the digital segment \u2019u, social media engagement %7\u2019sini and \u201ccontent economyPlatforms called \u201d also %He's making up his 6\u2019.<\/p>\n

According to the researchers, commercial cards and stickers (%5) and merchandising (%4) World Cup\u2019 shows how \u201c mobilizes emotional and collectible economies\u201d creates strong demand in certain segments and encourages instant purchases. the Bet (%6) is also identified as an important component, but is increasingly being integrated into wider entertainment and convenience consumption patterns.<\/p>\n

Travel, on the other hand, is a measure of the total effect only. onstitutes \u2019; This reflects both the tournament's position outside Europe and the main conclusion that the economic benefits of the work no longer depend on physical participation.<\/p>\n

S\u00e1, \u201cFootball continues to create consumption, but growth increasingly depends on how that consumption is shared, interpreted, transformed into content, and amplified. Almost one in four euros generated by the World Cup\u2019 now comes from digital, \u201d said.<\/p>\n

In terms of IPAM, the 2026 World Cup also highlights strategic challenges for brands, media outlets and public authorities; These are the courses that will be valid when Portugal\u2019 hosts the 2030 World Cup\u2019.<\/p>\n

The institute said that \u201cBrands will need to move away from rigid planning models and invest in real-time activations. The media will need to combine television, broadcast and digital content. The wider economy can benefit not only through accommodation, retail and tourism, but also from new revenue streams linked to platforms, content creators and the attention economy, \u201d said.<\/p>\n

The study also offers a broader course for the 2030 tournament: Hosting an event of this scale alone does not guarantee economic impact. The actual value will depend on how effectively it is activated before, during and after the competition.<\/p>\n

S\u00e1 concluded his words as follows: \u201c2026 World CupThose who know how to interpret the \u2019 will earn more than those who simply publish it. Perhaps this is the main result of the study: The value of the World Cup\u2019 now lies not only in the event itself, but also in the way it is activated.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

Although Portugal does not host a single match, a World Cup, increasingly encouraged by digital participation and consumer spending, could generate economic benefits of around \u20ac1 billion from \u2019, according to a new study.<\/p>","protected":false},"author":1,"featured_media":3480,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[521,901,485,855,939],"class_list":["post-3479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-dijital","tag-etki","tag-milyon","tag-portekiz","tag-tuketim"],"_links":{"self":[{"href":"https:\/\/www.lojistiknakliye.com\/en\/wp-json\/wp\/v2\/posts\/3479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lojistiknakliye.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lojistiknakliye.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lojistiknakliye.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lojistiknakliye.com\/en\/wp-json\/wp\/v2\/comments?post=3479"}],"version-history":[{"count":1,"href":"https:\/\/www.lojistiknakliye.com\/en\/wp-json\/wp\/v2\/posts\/3479\/revisions"}],"predecessor-version":[{"id":3481,"href":"https:\/\/www.lojistiknakliye.com\/en\/wp-json\/wp\/v2\/posts\/3479\/revisions\/3481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lojistiknakliye.com\/en\/wp-json\/wp\/v2\/media\/3480"}],"wp:attachment":[{"href":"https:\/\/www.lojistiknakliye.com\/en\/wp-json\/wp\/v2\/media?parent=3479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lojistiknakliye.com\/en\/wp-json\/wp\/v2\/categories?post=3479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lojistiknakliye.com\/en\/wp-json\/wp\/v2\/tags?post=3479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}