It has been two years since the Ministry of Trade announced the new route it has drawn in exports under the title ⁇ Far Countries Strategy ⁇ . In this context, it was aimed to increase exports to 18 countries with an average distance of 8,500 kilometers (USA, Australia, Brazil, China, Indonesia, Philippines, Republic of South Africa, South Korea, India, Japan, Canada, Malaysia, Mexico, Nigeria, Pakistan, Chile, Thailand, Vietnam) to more than $ 80 billion by quadrupling. In the new strategy, which also entered the 2023 OVP ⁇ , it was underlined that Turkey's average export range will be increased to 4,744 kilometers.
Last week we were in Mexico, one of the major economies among 18 countries in this strategy. Under the roof of TUSID, the leading companies of the industrial kitchen sector made an appearance in ABASTUR ⁇ a, one of the oldest fairs of the capital Mexico City. As we learned from TUSID President Bekir Topuz ⁇ , one of the most satisfactory trade fairs has been held recently. Turkish companies participating in the fair came together at the dinner organized by TIBA ⁇ on the second day of the opening.
TIBA is a global company of Spanish origin and known for its logistics network in Spanish-speaking countries. We learned that in March 2024, that is, a very short time ago, he made his first investment in Turkey. Turkey has entrusted its operation to Kadir Kaya ⁇ ya, one of the experienced managers of the sector.
OBJECTIVE TO SUPPORT EXPORT
Kadir Kaya paid close attention to the managers of the Turkish kitchen industry companies he hosted. Turkey's Mexican Trade Attaché Zahide Karaca Çoban ⁇ a, who attended the dinner, also talked about her long-term goals. In his evaluation, Hürriyet ⁇ e underlined that the Ministry of Trade wants to be with Turkish companies, especially in Spanish-speaking markets, within the scope of ⁇ Far Countries Strategy ⁇ .
According to his information, TIBA is a 50-year-old company, but the Romeu Group, of which he is a subsidiary, was founded in Valencia, Spain, 150 years ago. At a turnover of 1.5 billion ⁇ , there is the performance of 25 countries in which it operates. ⁇ TIBA It was a company well known by the sector, we convinced investment in Turkey ⁇ said Kaya, continued as follows: ⁇ We are influential in Spanish-speaking countries. With the investment of Turkey, they have established a bridge in the area from Akdeniz ⁇ to Büyük Okyanus ⁇ . It has more than 3,000 employees. They make purchases in the markets they enter, and in Turkey, there is no such situation for now, it may be in the future. Our goal is sector leadership in Turkey ⁇ . ⁇
20 PERCENT PAY FROM 250 THOUSAND TEU ⁇ D
Kadir Kaya stated that the annual logistic capacity between Turkey and Latin America is still 250 thousand TEU. Stating that this figure will increase with the Remote Countries Strategy, Kaya said, ⁇ We are the target for 20 percent of this cake. For this, exports, which are currently very few, need to be increased first. With this awareness, as TIBA, we plan to be with Turkish companies in Spanish-speaking countries.
This plan includes bringing together Latin companies and Turkish companies that have already been working in the region for many years, and being a ⁇ commerce ambassador in a sense. Kaya said this: ⁇ We will bring Turkish companies together with possible customers in their sector. We will inform Turkish companies about the situation of the same sector in the target country, its interest in Turkey and its potential. We'll conduct research. For example, I'm going to four Mexican cities next week. We will inform our 20 customers there about Turkish companies in their fields. We will discuss new opportunities.
WE WILL OFFER TRANSPORT ADVANTAGE
TIBA offices in 12 countries in Latin America seem to hear the name of Turkey frequently from now on. Explaining that they will transfer the local experience to Turkey, Kaya said that they will offer advantages in logistics, which is among the important costs, to the companies that will export to the region. Kaya, ⁇ We offer a price advantage of 10 percent because we carry heavy transportation to the region. We still do 1,000 loads a year. There are a lot of port alternatives. We will also transfer our experience in procedures to Turkish companies.
