LVMH found a buyer for the Marc Jacobs brand, which switched to the ABD‘li group WHP Global’, a brand management company whose portfolio includes Vera Wang, G-Star and Toys ’R’ Us’.
After nearly 30 years at LVMH’, Marc Jacobs announced in a press release on Thursday that he had been acquired by WHP Global, led by Bernard Arnault.
According to sources quoted by the Wall Street Journal ’, the transaction is believed to be worth between $850 million (€726 million) and $1 billion (€854 million). The deal is expected to be completed before the end of the year.
WHP Global is an expert in retail brand management and manages a portfolio of around 15 brands, including Lotto, Vera Wang, G-Star and Toys ‘R’ Us. The group generates more than $8.5 billion (7.26 billion euros) in annual revenue.
Marc Jacobs continues to serve as creative director
Jacobs, 63, will continue his role at the company.
In an Instagram post, “Marc Jacobs International said, "I remain committed to my role as ’'s creative director, and I look forward to this exciting new chapter.
Before dedicating himself exclusively to his own brand, the designer spent 16 years as artistic director of LVMH’'s flagship, Louis Vuitton’.
Arnault praised ’ for Jacobs“'s ”nadir creativity and unique vision, adding that his influence on the world of “moda was undeniably ”.
LVMH shrinks its portfolio
The Wall Street Journal reported in July that LVMH’ was considering a sale and that the group was in talks with several potential buyers, including Authentic Brands Group, owner of Reebok’, and WHP Global’, an ally of holding company G-III.
The divestiture is part of the broader portfolio rationalization model at LVMH’. The group sold the Off-White label, founded in 2012 by Virgil Abloh, art director of Louis Vuitton’'s men's collections, before his death in September 2024’te, 2021’.
January 2025’te British designer Stella McCartney at LVMH’nin %He bought 49 minority shares. A year later, the group sold its Duty Free Stores business in ’, China, to Beijing-based travel retail operator CTG Duty-Free’ye.
