According to an announcement on Thursday, Cristiano Ronaldo has bought shares in the company behind Portuguese broadcasting platform LiveModeTV’, adding sports media investment to his already expanding business portfolio.
Launched by Brazilian company LiveMode in December 2025’te, LiveModeTV broadcasts sports events online for free. The platform is LiveMode’'s first project outside Brazil and operates in ’, Portugal.
According to the Portuguese sports organization A Bola’, the platform will broadcast 34 matches of the 2026 World Cup’, including all matches of the Portuguese’, live and free of charge.
In a statement sent to Bloomberg ’e, Ronaldo said the sport could change “'s lives, and the partnership aims to enrich the ” ecosystem and expand the reach and engagement of top competitions through YouTube broadcasts and content distributed to everyone on all social media platforms.
In a Facebook post announcing its participation in the World Cup ’ less than a month away, LiveModeTV announced that “Together, we will innovatively bring live football to YouTube’ and put fans at the center of everything ” said.
In a statement, Ronaldo said that the sport could change lives in ’, and that the goal of the partnership is to enrich the “ ecosystem, expand access and participation in the main competitions through posts on YouTube” and content distributed for everyone on all social media platforms.
Ronaldo’'s business interests
In recent years, Ronaldo has steadily moved forward to expand his investment portfolio beyond football. Its assets cover several sectors: In the field of media there are shares in the film studio UR-Marv’da, an initiative of the Portuguese group Medialivre’de and British director Matthew Vaughn’.
Spanish club UD Almería’ya invests in football. He also supported artificial intelligence firm Perplexity’yi, hotel group Grupo Pestana’yi, Insparya hair transplant clinics and HBL Pro2col Software LLC’, a subsidiary of Herbalife’.
Portugal’ is also an investor in the porcelain manufacturer Vista Alegre’. Many more investments are being made under the CR7 brand.
